Did I “bend” an iPhone 6 Plus? Yes. Did I leave it bent? No, you morons. But thanks for confirming my worst fears. I conducted my little experiment and wrote a post about it to find out out a few things
- Will the iPhone 6 Plus bend and with how much force?
- Do people care?
- Is it hurting sales in any way?
- What conclusions will fans draw? and not draw?
Here’s what I found out. It does bend with some force. I don’t believe it would happen in your front pocket and if you sit on it, it probably depends on how much you weigh.
People don’t care. They see it more as a novelty. What surprised me is how many people are trying it in the store and how NOBODY at Apple seems to care. I didn’t hold a sign up saying I was attempting to bend it, but I find it hard to believe zero of the 100 Apple employees had any idea what was going on. That’s largely because I suspect they’ve been dealing with this for days with limited success as I state in the original blog.
I don’t think it’s hurting sales. As a shareholder and customer I wanted to know for myself how big a problem this could be. I fully expected to to attempt to bend it and fail and report back my findings. But I’m not going to lie. It bent.
Then I ‘bent” it back. After “bending” it three degrees at the most, I reversed the process. Pretty complicated concept I know. My hope was that someone would at least ask, “Did you bend it back?” Not one person in two days now. Really?
Of course I put it back the way I found it. I am long the stock and love the products. Is it out of the box new? Probably not, but I know for certain the screen is not damaged or any of the components. What floor model at Apple gets sold anyway? What a horrible development it would have been if they made me buy the phone no one can get and looks new again. I could have sold it and doubled my money. You don’t think I thought about this?
Here’s another admission, I did smudge the screen as I “reversed bend”. Luckily I had a microfiber cloth on hand that I use on my sunglasses. No harm, no foul.
Here’s another takeaway. Instead of cracking, damaging the screen, whatever, the iPhone Plus gives just a little when a decent amount of force is applied…..and you can put it back!
Isn’t that preferential to the alternative? It’s kind of a testament to its’ durability is it not? Yet Apple fans get sooooo worked up they can’t possibly consider the possible benefits of such a feature or realize that no potential customers really care.The reaction is, “How dare you!”.
Reactions like that is one of the few things that keeps me nervous long the stock.
“Bendgage" is not really a story, at least to earnings or to its customers. I suspect the smarter people on my feed got the point, yet they don’t devote too much time to this…which WE SHOULD NOT EITHER.
Folks, try to see the bigger picture from time to time and not make assumptions. You squeeze a piece of fruit at the grocery store, was this the same thing? Tomato, Tomata quite literally.
P.S. No iPhones were damaged in the writing of this post. ;)